Sunday 24 October 2010

Market Week Continued

Having my work chosen for the visuals of the brief I am really glad I submitted my proposal and it is a true testament to show its not about how long you spend on something its about your ideas and how you fit into the brief.

"Please thank all those students who submitted concepts for this brief.

The team were very impressed with the range of ideas that were placed before them.

The winning design was selected because of:
· its simple imagery,
· it had a freshness that would easily be associated with an undergraduate event
· it could easily be screen printed onto bags and labels.
· It was bold and different enough to stand out in a sea of publicity and posters.

Would it be possible to see Carl today in order to brief him to produce a logo ASAP

Many thanks

Bridget"

I consulted bridget and we discussed her needs and what the project was all about. After she emailed me the content of the leaflet and E-flyer which I started on straight away. There were a number of things that needed to be addressed including colour, point size. I produced a variety of different designs using these.
Also Bridget had come up with a number of changes also such as the date of the event and the name, now changed to "Leeds College of Art Pop-up Shop".


After our meeting Bridget came back with my list of to-dos for the forthcoming event, I though this was really good as it allowed me to plan n advance.

"Thank you for taking the time to come and see me so quickly. Here is a list of artwork required to promote, launch and run the Leeds College of Art ‘Pop-up shop’. Can you create the ‘do something inspiring’ e-flyer by tomorrow lunchtime please? Copy for the e-flyer is attached. I welcome any feedback on the content but please let me have it by the end of today.

These are the items we discussed:

1. E-flyer ‘do something inspiring’ – immediate for distribution to all Art College staff and students
2. Twitter background theme - ASAP
3. E-flyer ‘come together’ – 10 days
4. E-flyer ‘open up’ – 10 days before the event
5. E-flyer ‘be inspired’ – 10 days
6. Artwork for carrier bag screen print (small & large)– 10 days
7. Jigsaw pieces handouts for German Market
8. Giant Jigsaw pieces ambient marketing – for German Market nights"

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