Wednesday, 20 October 2010

Brief Change: Neumag to TypesofCities

Based upon the designs that I have been producing for the Paris brief I have chosen to alter my initial brief. I have outlined why and the new brief is below:

+ Growing concern in typography that I have not previously looked at, looking now more specifically at the structure of letterforms and less about illustrative qualities of image.
+ Narrow brief; although left open to individual interpretation I feel the outcome of the brief is far too specific, the new brief leaves the format open to interpretation.
+ Open to a variety of outcomes I intend to extend the range further. As I am now creating typefaces their use is now open to far more contexts than simply creative aesthetic imagery.

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