YCN Submission Boards

Its been a long way coming within just a few weeks but here they are. The final three presentation boards were printed and mounted today. After spending last friday tirelessly with the camera trying to get some decent picture within a dark room I am quite pleased with myself. Hannah work on the layout design of each of the boards taking inspiration from the previous years of submitted designs. The text at the bottom of each of the boards directs to what was produce etc which I've listed below. Overall I'm very impressed with what we produced and what we have produced is something much more different that what we have done before, a portfolio piece that shows how our practice can range in visual appearance.

Board 01.

Designers:

Hannah Jackson & Carl Holderness

The Brief:

Encourage more designers to visit and use the Fedrigoni London Showroom.

Concept:

Don’t waste this space.

Rationale:

We intend to market this space by means a poster that will be included in every paper order and sample pack that Fedrigoni send out as a means of appealing to existing customers and potential customers alike.

Audience:

Existing and potential Fedrigoni customers.

Duration:

Four weeks.

Resolutions:

4 x A2 Posters & 1 x Business Card

Board 02.

Product:

The resolution that we have designed is a range of A2 posters in a series of four, one of which, picked at random, will be included in every sample pack and/or paper order that Fedrigoni send out to potential and existing customers. Each poster is designed to communicate a certain feature or piece of factual information about the Fedrigoni London Showroom in a high impact manner. The poster allows the customer to take something away from the pack to display and keep as an asthetic piece as well as a reminder of both the showroom and of Fedrigoni papers. A business card has also been designed to be included, tucked into the packaging, that will unfold into a pop-up representation of the showroom, giving the customer a level of interactivity.

Board 03.

Context:

The designs shown use a limited colour pallet of two colours plus stock in order to keep printing costs down, here the colours that we have used within our designs is the Pantone colour of the existing Fedrigoni logo and black. The colours used can be tailored to be in context with the colours of the sample pack that is sent to each customer, giving a feeling of consideration for the design of the pack and of the paper samples that have been requested.

The poster also provides an additional paper stock sample and allows the customer to see the quality of the paper in a printed form and/or a different stock that may not have been considered by the customer.