For the next session we have been asked to produce a business card, this tie for ourselves. The use of type here is important and should reflect the qualities if yourself and your practice. Graham then described our business card in the metaphor of a drink, mine was "cooking lager". Oh god. I didn't even know cooking lager existed. Perhaps I should give myself more time to work on this. I wanted to convey something more sophisticated but with a twist, perhaps a fun twist. I think I chose Futura for the wrong reasons, its too rounded and bubbly and perhaps the colour negotiates a more cheaper look than what I thought.
Friday, 12 March 2010
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