After negotiating and taking some time out to reflect on what we had produced there were a couple of issues:
+ Impact Factor
+ Typeface Selection
We selected the typeface based on the grounds of a mutual agreement, based upon characteristics that we identified with the Fedrigoni Company. However, this was challenged and we should consider not just what the company's characteristics give off but what we want from our design and what feeling the recipient should have upon opening up this poster.
+ Layout design
Although neat it was cluttered and there was a lot of information to take in, reducing the quality of the 'Impact' factor that we were wanting to acomplish.
After I took the time out the other day to reflect and coming back and proposing and making the final editions I feel strongly that this is a much better outcome than what we had previously. I took the other day as a chance to finish the design properly, some of the maps for example needed tinkering with and some details etc. After that we decided to get the final few printed and 'hey presto', 4 limited edition posters designed to be included in eery sample pack that Fedrigoni distribute to its customers.
No comments:
Post a Comment