As myself and Hannah are both completing the typography module we both though that one of the useful ways of type selection was to base it on certain desired characters for the business of person wanting the typeface. So using the college library as a basis for our font selection we identified several typefaces that suited our desired qualities.
+ Traditional
+ Specialist
+ Corporate
Our chosen typeface was 'Big Caslon', identified from the qualities that we wanted to give off about the company from our typeface. We did think of asking Fedrigoni but based upon our last attempt of trying to find out details of the room I wouldn't think that such a big company would be interested in coming up with 3 words that sum up the company. Never the less myself and hannah feel that 'Big Caslon' works well for our designs, in particular its us of numbers which sit irregularly either on the baseline or on the descender height.
No comments:
Post a Comment