Basic Timesheet WC 26.04.10

OUGD203 Proposal Form

Statement of Intent: Product/Range/Distribution

Brief Title: Aqua Couture

Content/Product/Context

Content/Product/Context is about getting to the absolute fundamentals of each of the briefs and identifying specifically what I want to get out of the brief.

What Brief would I want to do and the opportunities?

Here I selected the brief and objectified them in terms of the possibilities of what I wanted to accomplish with the final major project. Using information such as the final outcomes and the obviously the subject matter I have been able too identify the possibilities I could do with each brief.

College Brief 'My Dogs are Barking'

What the Brief wants:

+ 3 Compositions

+ Image or Typographic interpretation

+ Studies of everyday English Language & and its cultural and historical diversity

+ Research led interpretations

+ No specific target audience

+ No specifically identified formal outcome

What I want from the Brief:

+ Local Regional words

+ 21st Century Modern Language

+ Fun from everyday language, lighthearted tone

+ Range of specific outcomes, possibly a range of product interpretations

+ Yorkshire Dialect

What do I want to do? & Why?

- Create more illustrative type

Expand the range of diversity in style and create more illustrative work within my portfolio.

- Work on a project for my local area

Working for my local areas is something I have been wanting to do but lack the opportunity.

- Create a book

Something tactile that can be photographed and demonstrates my ability to work with printed media.

- Open ended outcome print/screen based

Allows me much more of a personal interpretation of my findings.

- Light-hearted tone

Should allow much more flow and make the designing process much more fun.

YCN Competition Brief (2010): Ted Baker

What the Brief wants:

+ Design a window space/visuals for the Autumn Winter collection

+ Propose/create in-store visual material

+ Explore other forms of media e.g. Ambient advertising

+ Explore and promote irreverently British humour

+ Fun and attention grabbing/put a smile on people's faces

+ Simple to understand

+ Transferrable visual style

What I want from the Brief:

+ Explore the notion of interactivity through a window display and visual merchandising

+ Design and use illustrative and experimental layout design and images

+ Create something fun and memorable

+ Consider the use of installation pieces and unique features

What do I want to do? & Why?

- Work on the production of a visual merchandising campaign
Love consumerism and retail graphics, and personally love persuading people to buy things.

- Create a logo
Although indirectly relating to the brief use of the Ted Baker logo may apply to the new branding of the shop windows

- Create in-store visual material & design for fashion.
In similar to designing product I am particularly interested in selling something in particular that I have made.

- Explore the notion of installation artwork within Graphic Design

I am interested in creating something physical and tactile that is begging to be touched.

YCN Competition Brief (2009): Institute of Contemporary Arts

What the Brief wants:

+ Create a range of greetings cards

+ Holiday themed; Christmas cards

+ Fixed format A5

+ Create images to be placed upon the surface

+ Communicate the properties of the ICA Brand

What I want from the Brief:

+ Create a range of Christmas-based products

+ Explore and push the boundaries of the notion of a greetings card

+ Year-round range of cards

+ Extend the range into visual material for the institute environment

+ Typography/Image based

+ Themes

What do I want to do? & Why?

- Produce a product for sale
For self satisfaction ad knowing someone is willing to pay for something you've made.

- Use screen printing more
Its personally relaxing and has a rich tactile quality handmade products are a possibility.

- Produce an interesting piece of data graphics
As the visual interpretation of this is open. I Love the visual quality information graphics, in particular working with large quantities of statistics.

Selecting and Discussing 3 Briefs

As to make the final major project easier to start and have a consistency of direction in which we are all heading we were to select 3 briefs either based on the colleges brief of national competition brief to which we were to identify from them what it is we wanted to do from each. The 3 I chose were the College Brief 'My Dogs are Barking', the YCN competition brief for Ted Baker and a 2009 YCN Brief for the Institute of Contemporary Arts:

What do I want to do?

For the final major project for our second year we are to come up with a brief based upon past experience and what we would like to do within our personal practices and interests. We set out what it is that we wanted to accomplish from the project firstly by discussion and then by analysing personally writing it down what I wanted to produce from this project and why:

+ Produce a product for sale

For self satisfaction ad knowing someone is willing to pay for something you've made.

+ Use screen printing more

Its personally relaxing and has a rich tactile quality.

+ Create more illustrative type

As a portfolio piece which has more illustrative qualities.

+ Explore Web design

Currently earning how to use Adobe Flash, personally love a degree of web interactivity.

+ Submit work for competitions

Often faster than coming up with a self initiated project from scratch and gets me involved in the design community.

+ Work on the production of a visual merchandising campaign

Love consumerism and retail graphics, and personally love persuading people to buy things.

+ Produce an interesting piece of data graphics

Love the visual quality of this in particular working with large quantities of statistics.

+ Create a logo

Can I do it? Whom for?

+ Work on a project for my local area

For local acknowledgement and the love of my local area of West Yorkshire.

+ Design and print my own business cards

Demonstrate the ability to offer myself service as a designer.

+ Design an Installation piece/artwork

Love working with tactile pieces and photography of 3D visuals.

+ Find a creative partner

To discuss and someone whom can rely on to help me when I am in need of inspiration.

+ Create a book

Self satisfaction.

+ To complete another research led brief

To find out something that I didn't know before.

+ Create instore visual material & design for fashion.

In similar to designing product I am particularly interested in selling something in particular that I have made.

I'm sure I could have come up with more but for the minute I think I have a few things I can be getting on with.

Type Module: Final Double Page Spreads

For the final project of the Typography module I was to produce two different layout designs for an editorial piece. Using the same information and contents each layout was to reflect characteristucs of a type of editorial.

Layout 01.

+ Academic journal

+ Formally presented information

+ Consistency

Layout 02.

+ 'Trend' led design magazine

+ Inspirational

+ Fun/experimental